About Us

Carry The Standard.

That’s where it all started.

CRTR was born from a simple but powerful idea: clothing should be more than just fabric — it should represent something you live by. “Carry The Standard” is more than our name. It’s a challenge, a reminder, and a lifestyle. It means holding yourself accountable to the highest version of who you are, no matter where life takes you.

I started CRTR because I couldn’t find a brand that truly spoke to ambition, resilience, and authenticity. The fashion world is full of hype and throwaway trends, but nothing felt like it captured the balance of bold streetwear energy and timeless quality. CRTR is my answer to that gap.

From day one, the vision has been clear:

- Create with meaning. Every design carries a story, a message, and a purpose.

- Build for longevity. Our pieces are made to stand the test of time — not just in fabric, but in relevance.

- Empower a movement. CRTR is for those who set the pace, chase their goals relentlessly, and inspire others along the way.

The phrase “Carry The Standard” comes from history — the standard bearer was the one who carried the flag forward in battle, the symbol of strength, unity, and direction. To carry the standard meant you were the one others could rally behind. Today, we reimagine that meaning: whether you’re pushing yourself in your craft, leading in your community, or chasing personal growth, you are carrying the standard in your own life.

CRTR isn’t about chasing trends. It’s about building a culture of purpose. Every collection is designed to feel effortless on the outside while representing something powerful within — a constant reminder of pride, resilience, and forward movement.

When you wear CRTR, you’re not just wearing a brand. You’re making a statement:
You carry the standard.